Uwe Seebacher received his B.Sc. degree in business administration economics (1992) from the University of Graz. His MBA (1994) and Ph.D. (1996) degrees in business administration and economics from the Vienna University for Economics and Business Administration (VUEBA). In 2020 he received his Professor h.c. for his work in the area of Methods and Structural Sciences from the CCU. He is lecturer at many different business schools and universities.
He is author of over 75 articles and 30 books, including Cyber Commerce Reframing, Corporate Mental Wellness, Handbook for Management Development, Management Development in the European Union, Marketing Resource Management, Strategic Workforce Management, Template-driven Consulting, Methods Consulting, Innovative Workshop Concepts, B2B Marketing Guidebook, Predictive Intelligence, Template-based Management. His research covers organizational development, human resource management, performance management and evaluation, technology management, marketing resource management, industrial marketing, technical sales, strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing. He has been a consultant to Allianz, BASF, Banco Santander, Bayer Leverkusen, Commerzbank, Daimler Chrysler, Deloite Consutling, the European Union, Intercontinental Group, Lufthansa, RWE, UBS and many others. He lived in the USA, South America and Europe.
Uwe already realized very early that our world is driven by more and more better trained and sophistically educated matter experts. But the problem is, that we struggle to get the rubber on the road as we neglect the underlying principles of methodically consistent and structured working methods. In many different consulting projects he realized that consistent and stringent managerial practice is missing. In this context he developed the Template-based Management (TBM) approach. TBM allowed him to leverage his resources and capabilities.